The Dodgeball event will also received a linear television rebroadcast when it will re-air as an hour block on TBS on Monday, August 8. Live coverage of both events were streamed to YouTube, as well as within the BR App, on HoH social channels (TikTok and YouTube), and across a lineup of ‘official creator co-streamers’ channels, like RDC, Jidion, MMG, and Marcelas Howard. So we thought why not bring it back and make it even bigger?” we saw a lot of really strong results and it was a huge success. “We’d been in conversations with them for a while about this,” said Gilbert, “and realized we could provide some real value here, bringing in the third passion point here, which is sports. Key behind-the-scenes leadership came from Production Manager Myriam Wilson and Technical Operations Manager Alex McKeen.īleacher Report and House of Highlights have been working closely with the founders of Dream Con – a group of social media influencers called RDCWorld – for nearly five years and when the opportunity became available to host an event with the Creator League last year (when the event was in Dallas), the HoH team jumped at the opportunity to inject their flavor of live sports into the celebration. HoH had between 40 and 50 crew members on site making the event possible, with both live events spearheaded creatively Gilbert, as well as producer Katie Thorpe and director Jamie Kiley. There’s no real downside for us to test some of those things.” “We’re willing to take risks and we can take those risks to hopefully reap the rewards. “We’re trying to blend what fans are expecting to see with a high-production basketball game with what we know resonates on social,” says Sam Gilbert, Director, Content for House of Highlights, and Executive Producer on this event. For basketball, those were affixed to the backboards. There was also a couple of robotic cameras. (Photo Courtesy of House of Highlights)Īccording to Gilbert, six cameras were deployed in the arena, including a traditional Steadicam, as well as a camera on a DJI Ronin gimbal that was free to roam onto the playing surface. House of Highlights erected a 2,000-seat arena at the Austin Convention Center to host its Creator League events at Dream Con 2023. While the media giant has played around in various flavors of live broadcast workflows – including some that utilize exclusively smartphones – HoH went full traditional live broadcast with classic camera positions and even a production truck on-site (Lyon Video). The team at HoH, a vertical of WBD Sports-owned Bleacher Report, was at it again this past weekend hosting and broadcasting two live sporting events with its popular Creator League at the gaming and anime convention Dream Con – which was hosted at the Austin Convention Center in Austin, TX.ī/R and House of Highlights built an arena with seating for 2,000 fans while also hosting a separate Watch Party room at the Convention Center for an additional 6,000+ spectators for a 5-on-5 basketball game on Friday night and a Dodgeball match on Saturday night. One of the digital media brands today that is best tapping into this blending of pop culture universes is House of Highlights. The activation included live-streamed broadcasts of basketball and dodgeball events. House of Highlights’ Creator League made a stop at the gaming and anime convention, Dream Con, this past weekend.
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